With innovative approaches to talent development, accomplished professors, exceptional teaching, and internationally-respected research, Marketing at Guanghua is at the forefront of domestic marketing research and teaching institutions. We focus on nurturing top academic and management talent who can integrate knowledge of management, economics, statistics, and psychology, systematic marketing theories and methods, prowess in quantitative analysis, and international vision.
Watch this video for an introduction to Marketing.
Degree Title: |
Doctor of Management Science Master of Management Science (for pre-doctoral program students who do not qualify for the PhD program) |
Duration of Study: |
Current Master's Degree Holders 4 years (PhD program) Current Bachelor's Degree Holders 5 years (Pre-doctoral program + PhD program) 2 years (for pre-doctoral program students who do not qualify for the full PhD program, will be granted a Master's degree instead) |
Offering Unit: |
Department of Marketing |
Department Website: |
The subfields of marketing include:
Marketing in a digital and social world
Decision process
Policy
Coursework
Comprehensive exam
1st year paper & 2nd year paper
International exchange
Dissertation
Read more information through the syllabus of marketing.
Curiosity
Solid training in Economics, Psychology, Computer Science, Sociology, Mathematics, Statistics, Information Science, Management Science.
© 2022 by Guanghua School of Management International PHD Program
